AS AN ENTREPRENEUR, I AM WELL VERSED IN STARTUP TOOLS

Entrepreneurship CAN BE LEARNED - I CERTAINLY DID:

  • 3 startups

  • 2 accelerator programs

  • 1 venture DEALS class.

MY STARTUPS:

FINELLES - FINANCE

  • Co-founded a community for women who want to manage their finances and learn about the basics of investing. Focused on customer development marketing, strategic partnerships. 2017-2019.

LUcienne - DTC BRAND

  • Created a slow fashion brand in honour of my late grandmother Lucienne Léonie Heintz. French-Vietnamese business wear. Deployed a co-creation process to gain strong brand following. 2020-2022.

REPERIO - CIRCULAR FASHION

  • Developed a concept for a marketplace for preloved fashion and repair. Was awarded a Sequoia Capital fellowship to participate in accelerator program “Founder Gym” (2022). Developed a click dummy, tested it.

AS A MENTOR FOR FEMALE FOUNDERS, I DRAW ON MY EXPERIENCE IN CUSTOMER DEVELOPMENT AND PROTOTYPING.

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Creating a company represents a sizeable investment. First-time entrepreneurs benefit from many tools that make creating a venture less daunting - from customer development questionnaires to click dummies.

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Unlocking Corporate Insights: The Power of Earning Calls in Fashion Industry Analysis
Unlocking Corporate Insights: The Power of Earning Calls in Fashion Industry Analysis

Dive into the world of corporate intelligence by tapping into the valuable insights provided during quarterly earning calls of publicly listed fashion companies. Explore financial performance, strategic visions, and leadership dynamics with expert analysis from industry insiders.

The 15 minute conversations you will forever cherish
The 15 minute conversations you will forever cherish

By asking a potential customer about their pain points and whether he or she would pay money for your solution / product, you get *real* market feedback. If, after a number of customer development interviews, none of your interviewees respond they’d renumerate you, you may have to change course.

Creating a premium fashion brand: costs and lessons learned
Creating a premium fashion brand: costs and lessons learned

In early 2020, I started a fashion brand. I called it “Club Lucienne” in homage to my late grandmother, Lucienne Léonie Heintz. My vision consisted of bringing slow fashion back and combining French chic and Vietnamese craftsmanship. This article focuses on the related costs.

What it took to create a click dummy to validate a marketplace concept
What it took to create a click dummy to validate a marketplace concept

When it comes to prototyping, speed and simplicity are key. There are cost-effective tools to do so - and I chose one, a click dummy. By showing the click dummy of a marketplace to customers, I gained valuable feedback.

Customer personas: your best friends for startup success
Customer personas: your best friends for startup success

My pitch coach Cécile introduced me to a set of new friends: Grace, Kristie and Melati. They are not human beings. They are customer personas, helping you to validate assumptions about customer’s pain points and likes.

Going back to school - startup school.
Going back to school - startup school.

I failed at my first startup. My co-founder and I never figured out our monetization strategy. But this was positive. Making mistakes is good. It led me to attending startup school (accelerators).

Use A/B testing for your fashion brand
Use A/B testing for your fashion brand

I leverage various startup tools to build a fashion brand, focusing on community building and co-creation. This article highlights why fashion brands can benefit from A/B testing when it comes to dress design.

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